For tech leaders, open source professionals, and ambitious managers ready to lead with clarity, confidence and conviction. In a space built on trust, not performance.
The signal is the real, meaningful information — the thing that actually matters beneath the static, the interference, and the noise. True Signal Coaching is built on that same principle.
Our work together is about finding your authentic leadership voice — the real you, beneath the doubt, the imposter syndrome, the invisible barriers — and amplifying it. No fluff. No performance. Just true signal.
And I built a coaching practice specifically for leaders living in at least one of those gaps.
Imagine… leading without the weight of managing how you're perceived. Walking into a room not as a more polished version of yourself — but as simply, fully yourself. Your ideas received with the same weight as your expertise. Your voice trusted as readily as your work.
The foundation of that work is trust. The kind that allows you to say the thing you have not said in any other room.The change is real.
Not just stronger performance — but a fundamentally better experience of being at work. A workplace where the technically brilliant are also the most heard. Where authenticity is a leadership asset, not a liability. Where you don't just survive the rooms that matter — you flourish in them. That's what becomes possible with the True Signal methodology.
I'm an ICF Member, PRINCE2 certified, and hold an MSc in International Technology Management from the University of Warwick. I've spent 12+ years across tech, including 6+ years deep inside the open source ecosystem.
Technical excellence got you here. Presence and influence will take you further.
Leadership, business, and career coaching — delivered in three formats. Choose what fits where you are.
Private, bi-weekly coaching for leaders who want a dedicated thinking partner. We work on what's live for you — a decision, a dynamic, a direction — in a space where nothing has to be performed.
A structured coaching programme for a group of peers navigating similar territory. Psychological safety is the foundation — what makes group coaching work is the trust built between people who recognise each other's challenges.
Facilitated half-day or full-day experiences for leadership and management teams. Designed to shift something — a culture, a dynamic, a shared understanding.
Open source powers the digital world — and yet the people who build and sustain it remain one of the most underserved segments when it comes to leadership development. By its inherent volunteer nature, the ecosystem has always run on intrinsic motivation, technical excellence, and goodwill. But as open source adoption continues to grow exponentially, so do the leadership challenges that come with it.
Maintainers carrying entire communities alone. Contributors struggling to find their voice in established spaces. Corporate engineers navigating dual accountability between employer and ecosystem. These are not niche problems — they are universal leadership challenges, concentrated in an environment that strips away every usual support structure and asks people to navigate them without training, without a manager, and often without pay.
The benefits of coaching in this space are significant. And largely untapped.
Open source maintainers hold one of the most complex leadership roles in tech — full accountability for a community, a codebase, and the trust of thousands, often with no formal authority, no management support, and no pay. These are the challenges coaching addresses.
Open source is technically open to everyone. In practice, it can feel like the most exclusive club in tech — with histories, norms, and unwritten rules that take years to accumulate. These are the challenges coaching addresses for contributors at every level.
Corporate open source contributors navigate one of the most politically complex roles in tech — accountable to a manager who measures ROI, and to a community that measures trust. These are the challenges coaching addresses for those working at this intersection.
Most executive coaches come from HR, psychology or general management. True Signal comes from inside the technology world — 12+ years in tech, 6+ in open source, leading distributed global teams and navigating the specific dynamics of engineering-led organisations. The result is a coaching practice where you never have to translate your world. But technical fluency alone does not make a coach. What distinguishes this practice is empathy — the kind that sees what others miss — combined with a deep instinct for patterns that allows me to reflect back what you could not yet see in yourself. The work is not to fix you, reshape you, or make you into someone else's version of a leader. It is to help you experience the clarity and confidence of leading as who you truly are — bringing your unique value to the work that matters most to you, and excelling on your own terms.
True Signal Coaching works primarily with senior leaders in technology — CTOs, VPs of Engineering, Heads of Product, Engineering Directors and senior managers at a significant inflection point. The common thread is not job title — it is a specific challenge: they are technically credible, often highly regarded, but not yet leading with the full weight of their authority. They come for different reasons — a new role, a stalled promotion, a team dynamic that is not working, or simply a sense that they are capable of more than their current context allows.
Every engagement begins with a free 30-minute discovery session — a no-commitment conversation to explore what you are working on and whether coaching is the right fit. From there, a typical engagement runs three to six months, with bi-weekly 60-minute sessions over video call. The work is grounded in individual and 360 assessments at the outset, providing a clear baseline and direction. Between sessions, you have access to brief check-ins for when something urgent arises. The pace, focus and depth are shaped entirely by what you bring — there is no fixed curriculum.
Progress in coaching is rarely linear, but it is observable. The True Signal methodology uses individual and 360 assessments at the start of each engagement to establish a clear baseline — what others see, what you see, and where the gaps lie. From there, progress is measured against the specific outcomes you set at the beginning: a promotion secured, a team dynamic shifted, a pattern changed, decisions made with greater confidence. Most clients report visible changes within the first two months — in how they show up in meetings, how they handle conflict, and how they are perceived by their teams and peers.
Yes — corporate-sponsored coaching is common and straightforward. Many organisations fund executive coaching as part of their leadership development budget, and True Signal Coaching works with both individually-funded and organisationally-funded engagements. Where your organisation is sponsoring the coaching, the engagement is contracted through Blue Horizon Consulting GP trading as True Signal Coaching, with full invoicing provided. The coaching relationship itself remains between coach and client — your employer receives no session content, notes or progress reports without your explicit consent.
Yes, completely. Confidentiality is the foundation of the coaching relationship, and it does not change based on who is funding the engagement. True Signal Coaching operates under the ICF Code of Ethics, which places confidentiality at its core. If your organisation is sponsoring the coaching, they may know that sessions are taking place — but they receive no content, no notes and no progress information without your explicit consent. The only exception would be a situation involving genuine risk to safety, which would always be discussed with you directly.
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The first conversation is free. No pitch. No pressure. Just a genuine conversation to explore whether this is the right fit — for both of us.